Marketing That Attracts Customers
Al Pirozzoli 203.232.5527
Communicating your unique marketing story is a matter of persuasion.
Buyers want to be sold. Your marketing story must convince the buyer that your company is the most logical choice for doing business.
Marketing storytelling is critical to your sales people. It should pre-sell them, create credibility and expectation. What makes your business unique is what makes money for your business.
I talk with business professionals who convey passionate and meaningful information about how their products help customers. They speak to me in rich detail. They are animated and excited about what they do. They tell their company story.
Poof! Up in Smoke.
When I review company websites and marketing messages, not one word of that passion, story or belief is conveyed. Their messages blend in with all the others.There’s no unique business story.
Only lists of information and lots of platitudes. Opportunities to create profitable sales opportunities are missed.
If you want to create better sales opportunities, you need to create better marketing stories. Whether it’s through advertising, web, direct mail, video or any other vehicle. It’s your compelling story that carries the power not the media selection.
As an experienced Creative Director, Business Story Teller, I believe I can work with you to create power-stories that will increase your sales opportunities and better support your sales people.
I tap a network of independent marketing professionals to assist when needed.
Let’s talk! 203.232.5527
Providing custom marketing services that bring results.
View a partial client list and portfolio of work.