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Did you know that whether you are the giver, the receiver or the observer of an act of kindness — you reap tremendous benefits to your health?

Announcement - just published!

There they sit, in all their typographic splendor, on pages, books, signs, ads, movies…everywhere! From cave walls to stone tablets to parchment scrolls to Gutenberg to computers, words [...]

Every person who creates, including the world of art, achieves something of great satisfaction by trying, testing, rethinking, recomposing, and stretching ourselves beyond the first glance. Both [...]

Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing [...]

Announcement! Pirozzoli Marketing won the 2017 International Gold Hermes Creative Gold Award for Direct Mail!

This is the first in a series of posts on Leadership.

Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking [...]