This is the first in a series of posts on Leadership.
Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing messages. Read more
Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking professionals who […]
When I conducted sales management seminars in corporations I would begin by gathering the attendees in front of the conference room window and ask everyone to look out. Then I […]
Customers Buying From Competing Firms Another danger: Focusing totally on the prospective buyer can take you away from ongoing awareness with your current customers. Taking existing buying relationships for granted […]
There they sit, in all their typographic splendor, on pages, books, signs, ads, movies…everywhere!
Announcement! Pirozzoli Marketing won the 2017 International Gold Hermes Creative Gold Award for Direct Mail!
When people say, “Joe, or Joan is as good as any other worker,” red flags should go up. Who would want their legacy to read: “John was as good as […]
Your talents. Your compelling drive. Your passion. Your approach. Your ideas. Your imaginings. Your experiences. Your pain and pleasure. Everything about you, makes you; YOU! That totally unique fingerprint. Someone […]
Someone Special: A Little Book About You by Kathleen and Al Pirozzoli Using the world of nature as a metaphor, this story deals with a journey of self discovery. A […]