A. S. Pirozzoli
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All posts by Pirozzoli Marketing

A.S. Pirozzoli is the author of short inspirational stories, novels, spiritual writings, and sales and marketing.
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A Leadership Column

This is the first in a series of posts on Leadership.

August 5, 2020 Pirozzoli Marketing
marketing messages
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Differentiation & Value

Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing messages. Read more

May 2, 2020 Pirozzoli Marketing

Marketing by Relying on Technology: The New Myth

Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking professionals who […]

April 13, 2020 Pirozzoli Marketing

Looking for White Knights

When I conducted sales management seminars in corporations I would begin by gathering the attendees in front of the conference room window and ask everyone to look out. Then I […]

March 4, 2020 Pirozzoli Marketing

When Customers Buy From Competing Firms

Customers Buying From Competing Firms Another danger: Focusing totally on the prospective buyer can take you away from ongoing awareness with your current customers. Taking existing buying relationships for granted […]

February 17, 2020 Pirozzoli Marketing
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It’s all about the 26

There they sit, in all their typographic splendor, on pages, books, signs, ads, movies…everywhere!

October 21, 2019 Pirozzoli Marketing
The International Hermes Creative Gold Award 2017
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The International Hermes Creative Gold Award

Announcement! Pirozzoli Marketing won the 2017 International Gold Hermes Creative Gold Award for Direct Mail!

June 22, 2017 Pirozzoli Marketing

“As good as?” No thanks!

When people say, “Joe, or Joan is as good as any other worker,” red flags should go up. Who would want their legacy to read: “John was as good as […]

September 21, 2015 Pirozzoli Marketing
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For YOU to consider

Your talents. Your compelling drive. Your passion. Your approach. Your ideas. Your imaginings. Your experiences. Your pain and pleasure. Everything about you, makes you; YOU! That totally unique fingerprint. Someone […]

August 11, 2015 Pirozzoli Marketing
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Someone Special

Someone Special: A Little Book About You by Kathleen and Al Pirozzoli Using the world of nature as a metaphor, this story deals with a journey of self discovery. A […]

November 24, 2014 Pirozzoli Marketing

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Every person who creates, including the world of art, achieves something of great satisfaction by trying, testing, rethinking, recomposing, and stretching ourselves beyond the first glance. Both [...]

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Differentiation & Value

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Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing [...]

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Marketing by Relying on Technology: The New Myth

Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking [...]

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