Many small business owners seem to be intimidated by the notion of brand or they believe it takes huge sums of money to achieve. Both untrue.
Don’t ever sell off what your company is for something it was never meant to be.
The basic principle of differentiation applies to all categories of life and business.
Did you know that whether you are the giver, the receiver or the observer of an act of kindness — you reap tremendous benefits to your health?
This is the first in a series of posts on Leadership.
Every person who creates, including the world of art, achieves something of great satisfaction by trying, testing, rethinking, recomposing, and stretching ourselves beyond the first glance. Both artists and writers […]
Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing messages. Read more
Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking professionals who […]
When I conducted sales management seminars in corporations I would begin by gathering the attendees in front of the conference room window and ask everyone to look out. Then I […]
Customers Buying From Competing Firms Another danger: Focusing totally on the prospective buyer can take you away from ongoing awareness with your current customers. Taking existing buying relationships for granted […]