Every person who creates, including the world of art, achieves something of great satisfaction by trying, testing, rethinking, recomposing, and stretching ourselves beyond the first glance. Both artists and writers […]
Buyers do not respond to commodity marketing messages. And by chance they do, it will drive them to talk “price” and that is a disaster. Here are a few ways to do a better job with your marketing messages. Read more
Announcement! Pirozzoli Marketing won the 2017 International Gold Hermes Creative Gold Award for Direct Mail!
This is the first in a series of posts on Leadership.
Getting down to the point, marketing is all about connecting with would-be buyers to establish credibility/affinity while walking along side them through the purchase cycle. Buyers are seeking professionals who […]
Customers Buying From Competing Firms Another danger: Focusing totally on the prospective buyer can take you away from ongoing awareness with your current customers. Taking existing buying relationships for granted […]
When I conducted sales management seminars in corporations I would begin by gathering the attendees in front of the conference room window and ask everyone to look out. Then I […]
Leonardo da Vinci and a lesson in sales and marketing communication. Before he painted the portrait of Lisa del Giocondo (Mona Lisa) and the Last Supper, before his helicopter and […]