Creative Approach

Pattern Interruption

That’s the outcome achieved through my MAPP © process for helping clients identify:

  1. Their unique value difference
  2. Triggers that connect directly to the prospect’s mindset
  3. Intellectual and emotional appeals conveyed with impact

I’ve led teams of creative people in print, video, and digital work, with a proven background of creating results that led to brand awareness and profitable sales opportunities for my clients. My involvement in business has covered just about everything from computer chips to chocolate chips. To my honor, I have been given the trust and confidence of clients to tell stories that enhance their messages in their areas of influence.

Through the years I’ve worked with nonprofit organizations as well. That’s where you learn something about value to others. I think every company should be cognizant of value relationships that go beyond the purchase.

Applying creativity must never be pursued for creativity itself. It has to bring something of value to the client and the audience being reached. Good work is almost always recognized not only in sales and growth but by one’s peers. My work has garnered numerous awards.

Some of those include:

  • caples awards, telly awardsSeven International Telly Awards
  • The International John Caples Award
  • The International Hermes Creative Award
  • The Laurel

Here are a few of the companies that have trusted in my creative work

client logos

Need assistance developing a creative approach to your business? Contact